Monday, March 14, 2011

Making Easy Money

Last week, Novelr profiled Amanda Hocking, whom they dubbed the very rich indie writer. Hocking is a 26-year-old woman who writes “paranormal romance” novels and publishes them herself through Amazon’s Kindle store. She’s been very successful, and has made a lot of money.


Her success has led to all sorts of speculation — as success will do — and comments from folks who think they could do what she does, too. They think she’s an overnight success. She recently posted a response at her website, and I like it. Here’s an excerpt:


This is literally years of work you’re seeing. And hours and hours of work each day. The amount of time and energy I put into marketing is exhausting. I am continuously overwhelmed by the amount of work I have to do that isn’t writing a book. I hardly have time to write anymore, which sucks and terrifies me.


If you read Hocking’s post, you might understand some of my own mindset over the past few years. Imagine that instead of discussing supernatural love stories, she’s writing about an unexpectedly successful personal-finance blog. There are some close parallels. I don’t mean that in a negative, complain-y way. I just mean to stress that yes, you can make it big doing something you love, but it’ll probably take a lot of hard work. (And luck. There’s always a bit of luck involved.)


Speaking of making money: There’s been a small flurry of online info about making more money lately. (You know this is one of my pet topics, right?) For example, Inc. magazine posted an article from Jason Fried about how to get good at making money. Fried’s list is targeted at small-business owners. Trent at The Simple Dollar responded with his own list of five easy steps to make money for average folks. Both articles are interesting.


Moving on: I’ve written before about the value of a neighborhood exchange — an informal system of borrowing and lending goods and services. David at My Two Dollars has a great list of items to share with your neighbors to save money. I realize that not everyone likes to borrow or lend things, but if you live in an area with good social capital, this can be a great way for everyone involved to save space and cash.


Since returning from Africa, I’ve been struggling to get everything done that needs to be done. There just aren’t enough hours in the day. So I was interested in the latest post at Pop Economics, which asks, “How much do you value your time?” Pop says the balance between time and money is tough to find — we want more of both. He’s actually experimenting with a personal assistant, which I like. I’ve been waiting for an average joe to do this and report on how it goes. (As opposed to somebody like Tim Ferriss, who makes it sound like a way to become superhuman.)







Of all the interesting new tech that seems poised to garner a lot of buzz in 2011, near field communication (NFC), is probably the most exciting. If it takes off, it will transform the ways we communicate, share, and make payments with digital devices. This will likely take years to happen, but the groundwork is being laid right now. And RFinity is one of those companies at the forefront.


While Google and Apple are responsible for generating much of the buzz about NFC at the moment, the technology goes far beyond simply having the right type of chip in your mobile device. For example, how do you handle different types of data transfers being made from one device to another? And how to you ensure that they happen as quickly as possible? And most importantly, how do you ensure that they happen securely? Those are the things that RFinity is thinking about.


The company has just raised $4 million from Horizons Ventures in Hong Kong. And the space has gotten so red hot, in fact, that we hear they’re already out raising another round.


And it’s an easy bet for investors to make not only because of the space, but because of where the project originated: The U.S. Department of Energy. Specifically, RFinity was born when a bunch of infrastructure security experts working for the government were assigned to find all the vulnerabilities in cell phones. Through software they came up with, they were able to quite easily eavesdrop, manipulate SMS messages, and even compromise LAN security. Then they set out to figure out a way to stop people from doing those very things. That work led directly to RFinity.


Work originally began in the person-to-person and person-to-vendor sales space by way of mobile applications that route transactions through RFinity’s own secure servers. But now that NFC appears ready, RFinity is making sure they’re ready for it. The idea is that their technology could cut out the middle man here: themselves.


Obviously, the company isn’t going to share all the details on how they secure NFC transfers. But the basic overview is that they verify an incoming NFC signal and ask for a user’s permission before taking any action. Further, if the action is a transaction, it requires a PIN, just as you might do an ATM withdrawal. That’s all pretty standard. But the key is one-time-use transaction codes that RFinity creates on the fly along with complex cryptographic signatures. These ensure that an transaction is secure since it means that every transaction can only happen once. Even if those numbers were intercepted by a hacker, they would be useless beyond the one-time payment.


And even if your phone is lost or stolen, a thief couldn’t do anything without your PIN. And you can remotely shut down your NFC capabilities via RFinity. It’s enough to make me wish I could throw out all my credit cards right now. “Today’s identification and transaction systems are based on what? A magnetic strip on the back of a card, based on a 1950’s technology that relies on a base station to read the information embedded as a series of simple magnetic markers in plastic tape,” writes Josh Jones-Dilworth, who is working with the company to bring them to market.


Again, NFC as a technology is great and potentially game-changing. But the software is still needed to make it actually work. And some of the big guys began realizing that early on as companies like PayPal, Bank of America, and even Subway have been testing out different things with RFinity for some time. In fact, RFinity has actually been doing field tests of the software end of their technology since 2009 in places like Idaho, well before most people in the U.S. had ever thought about NFC.


But now people are starting to care. And soon, they could be caring a lot more. NFC is already built-in to Google’s new Nexus S device — and the company has put out a call for developers to start using the tech. Rumors have the next iteration of the iPhone gaining the technology as well. In other words, I suspect we may be seeing acquisition rumors starting to fly around RFinity in about six months or so. Provided their technology proves up to the NFC challenge, of course.




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